Application Details

Last published on: 7 October 2026 at 15:29 UTC

Application Type: New gTLD

Primary String: maker

Application ID: WVL2684T-T36786

Application Priority Number: --

Application Status: Active

Processing Stage: Pre-Evaluation Processing

Comment Period: --

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Summary Responses Clarifying Questions Change Requests Documents Objections

Application Responses

Section: Applying Entity Information

This question set collects information regarding the legal entity that would enter into a Registry Agreement with ICANN upon successful completion of all relevant application processes. The information collected is intended to be used for background screening.

AGB Q1. Full Legal Name

Provide the full legal name of the applying entity as it appears on the official registration documents. Do not use abbreviations.

Workbench Ventures LLC

AGB Q3. Legal Entity Form/Business Structure

Provide the long form (no acronyms) of the legal entity form/business structure of the applying entity as it appears on the official registration documents. If the original script of the legal entity form/business structure is not English, ONLY provide its official English translation. No additional information should be provided as this will be used for the automatic population of the Registry Agreement.

Limited Liability Company

AGB Q4. Jurisdiction

The jurisdiction indicates the location in which the business of the applying entity is registered for legal and financial purposes. This is either 1) a country name, or a 2) state/territory name, depending on where the applying entity is registered. No additional information should be provided as this will be used for the automatic population of the Base Registry Agreement. Examples include "Delaware", "Germany", etc.

California

AGB Q10. Website URL

Provide the website URL of the applying entity, if available.

https://workbench-ventures.build/

AGB Q11. Is the applying entity an existing registry operator, ICANN accredited registrar, or an Affiliate of either?

1. Choose Yes or No. 2. Use the definition of Affiliate from the Base Registry Agreement (see https://www.icann.org/en/registry-agreements/base-agreement).

true

AGB Q12. If "Yes", explain.

1. Specify if the applying entity is an existing registry operator, ICANN accredited registrar, and/or an Affiliate of a registry operator and/or registrar. 2. If the applying entity is an Affiliate, provide the details of such Affiliate relationship, including the name of the affiliated registry operator and/or registrar. 3. If the applying entity is an ICANN accredited registrar, specify the registrar ID number.

Workbench Ventures LLC (the applying entity) is not itself an existing registry operator and is not an ICANN-accredited registrar. Workbench Ventures LLC is an Affiliate of an existing registry operator. The affiliated registry operator is Plan Bee LLC, which is the registry operator for the .build top-level domain under a Registry Agreement with ICANN. The affiliation arises from common control, within the meaning of the definition of "Affiliate" in Section 2.9(c) of the Base Registry Agreement. George Minardos is the sole member and Managing Member of both Plan Bee LLC and Workbench Ventures LLC. Through his sole membership and management authority, Mr. Minardos possesses, directly, the power to direct the management and policies of each entity. Because both entities are under the common control of the same person, Workbench Ventures LLC and Plan Bee LLC are "under common control with" one another and are therefore Affiliates as that term is defined in the Base Registry Agreement. Neither entity holds an ownership interest in the other. The affiliate relationship is based solely on common control (the "under common control with" prong of the definition), not on a parent-subsidiary relationship.

AGB Q13. Is the applying entity a back-end registry service provider (RSP), an ICANN-approved data escrow agent, an emergency back-end registry operator, a Uniform Rapid Suspension (URS) service provider, an ICANN dispute resolution service provider, a Privacy or Proxy Service Provider, or a Reseller?

Choose Yes or No.

false

AGB Q17. Phone Country Code

AGB Q18. Primary Business Phone

Provide the primary business phone number without including the country code.

4156530111

AGB Q19. Primary Business Email Address

Provide the primary business email address of the applying entity.

george@mg.build

AGB Q20. Address Line 1

Enter the street address (no PO Box).

8758 Venice Blvd

AGB Q21. Address Line 2

Suite 200

AGB Q22. Locality

Enter the city, village, municipality, etc.

Los Angeles

AGB Q23. State/Province/Region

Enter the state, province, department, territory, prefecture, oblast, etc., if applicable.

California

AGB Q24. Postal Code

1. Enter the postal code, if applicable. 2. If a postal code does not exist, type “Not Applicable”.

90034

AGB Q25. Country Code of Location

Section: Applying Entity Background and Organization

Section: Self-Certification

Section: Operational/Planning

Section: Security Policy and Planning

Section: DNS Abuse

Provide a single document for Self-Certification question AGB Q221, Q5.2-1. The document must include only the SC5.2-1.1 through SC5.2-1.7 statements. Do not modify any of the Self-Certification statements. If the applicant cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements, provide a document that explains why the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements.

AGB Q221. Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

1. Provide a single document for Self-Certification question Q5.2-1. 2. The document must include only the SC5.2-1.1 through SC5.2-1.7 statements. 3. Do not modify any of the Self-Certification statements. 4. If the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements, provide a document that explains why the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements.

Has Documents

Section: Primary String

This question set collects basic information regarding the string that is being applied for (for example, a-label, meaning, script). If the applying entity opts to designate a replacement string, it must answer the same set of questions for the replacement string from the AGB Question Set 5 on.

AGB Q116. Applied-for Primary String (ASCII Label)

maker

AGB Q118. What is the meaning/definition of the applied-for gTLD string?

Provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applying entity. If there is no literal meaning in English (for example, a brand name or a proper noun without a translation) simply state "No English Translation"

"Maker" is a common English noun meaning a person or entity that makes, builds, or produces something — including individuals who design and create in craft, hardware, and technology.

AGB Q119. Script of String

If an IDN, provide the script of the string (both in English and as referenced by the RZ-LGR/ISO 15924)

Latin

AGB Q120. Phonetic Representation

Provide a representation of the string according to the International Phonetic Alphabet.

/ˈmeɪkər/

AGB Q121. As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

Confirm the statement using a checkbox.

true

AGB Q133. What is the mission and purpose of the applied-for gTLD?

1. Describe the mission and purpose of the applied-for gTLD, including the intended registrants and users, and the related activities that have been or will be carried out to achieve this purpose. 1a. If applying for a variant of an existing gTLD, please also describe the mission and purpose of the existing gTLD, including the intended registrants and users, and the related activities that have been or will be carried out to achieve this purpose. 2. Explain how this purpose is sustainable over time.

MISSION The mission of .maker is to give makers worldwide — the people and organizations who design, build, create, and produce things — a dedicated, memorable, and trusted namespace to establish their identity and share their work online. .maker offers makers of every kind a clear home on the internet that signals what they do. PURPOSE, INTENDED REGISTRANTS, AND USERS .maker is an open, generic top-level domain available to anyone who identifies with making and creating. Intended registrants and users include individual makers, artisans, crafters, and hobbyists; makerspaces, hackerspaces, fab labs, and workshops; hardware, electronics, 3D-printing, woodworking, and small-scale manufacturing businesses; designers, inventors, and independent creators; educators and STEM/STEAM programs; and maker fairs, clubs, and online networks. Registrants will use .maker domains to publish portfolios and project logs, sell products, document builds and tutorials, host club and event sites, and connect with customers and collaborators. RELATED ACTIVITIES To achieve this purpose, the registry operator will operate .maker through an experienced ICANN-accredited back-end registry service provider on secure, standards-compliant infrastructure; distribute domains through ICANN-accredited registrars on a first-come, first-served basis under clear, non-discriminatory registration policies; implement all required rights-protection mechanisms, including a Sunrise period and Trademark Claims service via the Trademark Clearinghouse; maintain DNS-abuse prevention and mitigation, a published abuse point of contact, and periodic zone monitoring; and conduct outreach to maker networks, events, and educational programs to encourage adoption. The operator will also cross-promote .maker alongside its affiliated .build registry to reach the adjacent audience of builders and creators. SUSTAINABILITY OVER TIME The purpose of .maker is sustainable because it rests on a broad, durable, and growing global interest in making — spanning craft, DIY, hardware, and technology — rather than any single trend, registrant, or use case. The registry is operated by a team with direct registry experience: Workbench Ventures LLC is under common control with Plan Bee LLC, operator of the .build TLD, giving .maker access to proven operational, technical, and financial capabilities. Startup and long-term operations are funded by the applying entity, and the use of a professional back-end provider ensures continuity, security, and compliance with the Base Registry Agreement, including registry-continuity and data-escrow protections. A diversified base of registrants across many maker segments, combined with disciplined operations and open registration, supports steady long-term growth without dependence on any single customer or market.

Has Documents

Section: Safeguard Identification

This question set collects information related to determining whether certain Safeguard Public Interest Commitments (Safeguard PICs) are required for the applied-for gTLD string. See Section 7.8.2.3 Safeguard PICs. Answers to these questions will inform assessment by ICANN on whether and which Safeguard PICs must be incorporated in the applicable Registry Agreement (RA) if the string proceeds to delegation. The answers themselves will not automatically make such a determination.

AGB Q164. Will people see a domain name as more trustworthy because it is registered in your TLD? Think about how people around the world will understand the TLD string(s) in the application, including literal and informal meanings in different languages and regions.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. 2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

Yes

AGB Q165. Is it likely that consumers will face significant risks if domain names in the TLD(s) in the application are abused? Think about how people around the world will understand the TLD string(s) in the application, including literal and informal meanings in different languages and regions.

AGB Q166. Would people generally think that this TLD will be used by entities that require strict licensing or accreditation to do business? Think about how the TLD string(s) in the application will be understood around the world, including both literal and informal meanings in different languages and regions.

AGB Q167. Would most people think that (domains in) the TLD(s) in the application are used for activities that require regular government reporting, inspections, and oversight in various countries? Think about how the TLD string(s) in the application will be understood around the world, including both literal and informal meanings in different languages and regions.

AGB Q168. Could people reasonably believe that (domains in) your TLD will cause or lead to harassment, harm, aggression, complaints, criticism, distress, or embarrassment? Think about how the TLD string(s) in the application will be understood globally, including different languages and cultures.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. I-2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

AGB Q169. Would most people think that the TLD is used for something usually done by governments? Think about how the TLD string(s) in the application will be understood globally, including different languages and cultures.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. I-2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

AGB Q170. Are you proposing to include one or more of the Safeguard Public Interest Commitments (Safeguard PICs) in the Registry Agreement (RA) voluntarily regardless of ICANN’s Safeguard Assessment outcomes?

Select Yes or No. Notes: 1. ICANN will evaluate whether an applied-for gTLD string requires one or more Safeguard Public Interest Commitments (Safeguard PICs) to be included in the Base RA). 2. In addition to the Mandatory Public Interest Commitments (PICs) that must be included in each Base RA, a subset of Base RAs must include Safeguard PICs based on ICANN’s Safeguard Assessment. See Section 7.8.2.3 Safeguard PICs. 3. Applying entities for TLDs that are not found to require Safeguard PICs can elect to add them to the applicable Base RAs voluntarily to, for example, further their business objectives, help address issues or concerns that are raised or could be raised with respect to their applications, or avoid the need for the evaluation and implementation of customized Registry Voluntary Commitment (RVC). See Section 7.8.3 Registry Voluntary Commitments (RVCs).

Section: Registry Voluntary Commitments (RVCs)

This question set collects information related to any Registry Voluntary Commitments (RVCs) that the applying entity is submitting. The decision to submit an RVC is typically voluntary, except for those recognized by ICANN to resolve an objection or to address GAC Consensus Advice. See Section 7.8.3 Registry Voluntary Commitments for more information.

AGB Q172. Are you proposing to include one or more Registry Voluntary Commitments (RVCs) in the Registry Agreement (RA) that are unique to your applied-for string?

1. Select Yes or No. 2. In addition to Safeguard Public Interest Commitments (PICs), an applying entity will be permitted to propose one or more Registry Voluntary Commitments (RVCs) to provide additional safeguards with regard to the registry operator’s operation of an applied-for gTLD string. See Section 7.8.3 Registry Voluntary Commitments (RVCs). 3. RVCs are separate from Community Registration Policies. See Section 7.8.3 Registry Voluntary Commitments (RVCs) and Section 7.8.4 Community Registration Policies for more information. If you are applying for a Community gTLD, please submit the Community Registration Policies by answering Questions 150-155. However, if you propose to include additional Registry Voluntary Commitments in the RA beyond the Community Registration Policies, you may answer "yes" and proceed to answer the following questions. 4. You are encouraged to consider whether there are other means, separate from including commitment(s) in the Base RA, that could be used to further your business objectives or help resolve any anticipated or actual issue(s) raised regarding the applied-for gTLD string or application. See Section 7.8.3 Registry Voluntary Commitments (RVCs). Notes: If you select “yes” to this question, you are required to pay the conditional Registry Commitments Evaluation fee, and commitments that are approved by ICANN will be included in Specification 11 of the applicable Base RA as specific voluntary public interest commitments as contractual obligations.

Section: Brand & Code of Conduct Exemptions

Section: Additional Information and Supporting Materials

This question set collects any additional information that the applying entity would like to provide, including any supporting materials.

AGB Q222. If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.

1. An applying entity may use this response field to submit any additional, optional information or documentation that the applying entity believes enhances understanding of its application or may be of interest to the general public. This could include, but is not limited to, the applying entity’s: a) Individual registry policies; b) Separate agreement with a third-party to fulfill certain commitments; c) Terms of use; d) Additional Community Registration Policies not intended for RA inclusion; e) Other materials that clarify the applying entity’s mission, values, or intended use of the gTLD. Notes: 1. This question is optional and for informational purposes only. 2. The information provided here will not be evaluated as part of the application, or be contractually binding on the applying entity. 3. All submissions to this question will be posted for the public to review and comment.

Workbench Ventures LLC offers the following supplemental information regarding its background and operating experience. The applying entity is under common control with Plan Bee LLC, the registry operator of the .build top-level domain; George Minardos is the sole member and Managing Member of both entities. Through this affiliation, the .maker application is backed by more than a decade of hands-on experience operating a live generic top-level domain. Since .build's delegation, its operator has maintained a stable, secure, and well-managed namespace — running on professional registry infrastructure, distributing domains exclusively through ICANN-accredited registrars, implementing rights-protection mechanisms, and applying ongoing DNS-abuse monitoring and response. Two measures illustrate the result. First, .build has sustained an exceptionally low level of DNS abuse: since 2021, across approximately 11,000 domains under management, the operator reviewed 118 potential abuse concerns (such as malware and phishing) and confirmed only two as legitimate, each promptly referred to the sponsoring registrar for action — an incidence of approximately 0.02% (two domains in roughly 11,000). Second, .build has maintained a strong renewal rate: over the past five years (2021–2025), approximately 84% of .build domains coming up for renewal were renewed, indicating that registrants make genuine, lasting use of their .build names rather than registering them speculatively. Together these reflect sustained compliance with ICANN's requirements and the discipline of operating a clean, trustworthy TLD over many years. This experience transfers directly to .maker. The TLD will be operated using the same ownership, infrastructure approach, and operational discipline, drawing on proven technical, financial, and policy capabilities rather than starting from scratch. Builders and makers are naturally adjacent audiences, and the operator's established know-how positions .maker to launch and grow as a stable, responsibly managed home for makers worldwide. The applying entity is committed to operating .maker to the same standard of security, stability, and abuse prevention that has characterized its stewardship of .build.