Application Details

Last published on: 7 October 2026 at 15:32 UTC

Application Type: New gTLD

Primary String: deploy

Application ID: WYMG2568-T96993

Application Priority Number: --

Application Status: Active

Processing Stage: Pre-Evaluation Processing

Comment Period: --

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Summary Responses Clarifying Questions Change Requests Documents Objections

Application Responses

Section: Applying Entity Information

This question set collects information regarding the legal entity that would enter into a Registry Agreement with ICANN upon successful completion of all relevant application processes. The information collected is intended to be used for background screening.

AGB Q1. Full Legal Name

Provide the full legal name of the applying entity as it appears on the official registration documents. Do not use abbreviations.

WITH YOU MEDYA GIDA SANAYİ VE TİCARET LİMİTED ŞİRKETİ

AGB Q3. Legal Entity Form/Business Structure

Provide the long form (no acronyms) of the legal entity form/business structure of the applying entity as it appears on the official registration documents. If the original script of the legal entity form/business structure is not English, ONLY provide its official English translation. No additional information should be provided as this will be used for the automatic population of the Registry Agreement.

Private Limited Company

AGB Q4. Jurisdiction

The jurisdiction indicates the location in which the business of the applying entity is registered for legal and financial purposes. This is either 1) a country name, or a 2) state/territory name, depending on where the applying entity is registered. No additional information should be provided as this will be used for the automatic population of the Base Registry Agreement. Examples include "Delaware", "Germany", etc.

Türkiye

AGB Q10. Website URL

Provide the website URL of the applying entity, if available.

https://withyouglobal.com

AGB Q11. Is the applying entity an existing registry operator, ICANN accredited registrar, or an Affiliate of either?

1. Choose Yes or No. 2. Use the definition of Affiliate from the Base Registry Agreement (see https://www.icann.org/en/registry-agreements/base-agreement).

false

AGB Q13. Is the applying entity a back-end registry service provider (RSP), an ICANN-approved data escrow agent, an emergency back-end registry operator, a Uniform Rapid Suspension (URS) service provider, an ICANN dispute resolution service provider, a Privacy or Proxy Service Provider, or a Reseller?

Choose Yes or No.

false

AGB Q17. Phone Country Code

AGB Q18. Primary Business Phone

Provide the primary business phone number without including the country code.

05557616619

AGB Q19. Primary Business Email Address

Provide the primary business email address of the applying entity.

ufuk@withyouglobal.com

AGB Q20. Address Line 1

Enter the street address (no PO Box).

MİMAR SİNAN MAH. HAKİMİYETİ MİLLİYE CAD. EMLAK KREDİ ÇARŞISI

AGB Q21. Address Line 2

NO: 47/151

AGB Q22. Locality

Enter the city, village, municipality, etc.

Üsküdar

AGB Q23. State/Province/Region

Enter the state, province, department, territory, prefecture, oblast, etc., if applicable.

İstanbul

AGB Q24. Postal Code

1. Enter the postal code, if applicable. 2. If a postal code does not exist, type “Not Applicable”.

34000

AGB Q25. Country Code of Location

Section: Applying Entity Background and Organization

Section: Self-Certification

Section: Security Policy and Planning

Section: DNS Abuse

Provide a single document for Self-Certification question AGB Q221, Q5.2-1. The document must include only the SC5.2-1.1 through SC5.2-1.7 statements. Do not modify any of the Self-Certification statements. If the applicant cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements, provide a document that explains why the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements.

AGB Q221. Q5.2-1 - Provide the applying entity’s self-certification document, signed by the CEO, President, CFO and/or equivalent officer of the applying entity. The self-certification document must represent and warrant: SC5.2-1.1 - The applying entity will, no later than delegation of the Top Level Domain (TLD), establish a dedicated abuse point of contact responsible for addressing matters requiring expedited attention and providing a timely response to abuse complaints concerning any name registered in the TLD. SC5.2-1.2 - The applying entity will, no later than delegation of the TLD, establish, publish, and provide to ICANN the location of a mechanism for members of the public to submit reports of abuse in accordance with the current obligations of the Base RA and any Consensus Policies. SC5.2-1.3 - The applying entity has developed proposed measures for removal of orphan glue records for names removed from the zone when provided with evidence in written form that the glue is present in connection with malicious conduct (see Specification 6). SC5.2-1.4 - The applying entity has or will have at time of delegation, established policies for handling complaints regarding abuse. Such policies are to be maintained and posted publicly so that anyone can review the policies via the Internet and any other means deemed appropriate by the applying entity. The applying entity’s policies at a minimum should contain appropriate confirmation of the receipt of the abuse report, the process of review of the report, and actions that will be taken if the applying entity confirms the report is legitimate. SC5.2-1.5 - The applying entity understands that DNS Abuse is Phishing, Malware, Botnets, Pharming and Spam (when used to deliver other forms of DNS Abuse). The applying entity understands and is prepared to contribute to the mitigation or disruption of DNS Abuse in domains in the TLD zone. SC5.2-1.6 - The applying entity’s abuse response capabilities are resourced appropriately to ensure a timely and adequate investigation and response to reports of DNS Abuse. This includes capabilities to receive and evaluate evidence of DNS Abuse in reports, and to take action to stop or disrupt the DNS Abuse. SC5.2-1.7 - The applying entity is prepared to conduct periodic scans of its zone to identify if domains are being used to perpetrate DNS Abuse, and to maintain statistical reports of the scans, the findings, and actions taken.

1. Provide a single document for Self-Certification question Q5.2-1. 2. The document must include only the SC5.2-1.1 through SC5.2-1.7 statements. 3. Do not modify any of the Self-Certification statements. 4. If the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements, provide a document that explains why the applying entity cannot Self-Certify the SC5.2-1.1 through SC5.2-1.7 statements.

Has Documents

Section: Primary String

This question set collects basic information regarding the string that is being applied for (for example, a-label, meaning, script). If the applying entity opts to designate a replacement string, it must answer the same set of questions for the replacement string from the AGB Question Set 5 on.

AGB Q116. Applied-for Primary String (ASCII Label)

deploy

AGB Q118. What is the meaning/definition of the applied-for gTLD string?

Provide the meaning, or restatement of the string in English, that is, a description of the literal meaning of the string in the opinion of the applying entity. If there is no literal meaning in English (for example, a brand name or a proper noun without a translation) simply state "No English Translation"

"Deploy" means to launch or bring into action. Guided by our producer vision at With You Medya, this TLD serves as a dynamic hub to execute and launch films, tech innovations, and diverse projects across all sectors.

AGB Q120. Phonetic Representation

Provide a representation of the string according to the International Phonetic Alphabet.

dɪˈplɔɪ

AGB Q121. As per Section 3(d) of Specification 11 of the Base Registry Agreement, a registry operator of a “generic string” may not impose eligibility criteria for registering names in the TLD that limit registrations exclusively to a single person or entity and/or that person’s or entity’s “Affiliates” (as defined in Section 2.9(c) of the Registry Agreement). “Generic String” means a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others. Confirm that the applied-for string is not a “generic string” in which the applying entity intends to limit registrations exclusively to a single person or entity.

Confirm the statement using a checkbox.

true

AGB Q133. What is the mission and purpose of the applied-for gTLD?

1. Describe the mission and purpose of the applied-for gTLD, including the intended registrants and users, and the related activities that have been or will be carried out to achieve this purpose. 1a. If applying for a variant of an existing gTLD, please also describe the mission and purpose of the existing gTLD, including the intended registrants and users, and the related activities that have been or will be carried out to achieve this purpose. 2. Explain how this purpose is sustainable over time.

1. Mission and Purpose The .deploy gTLD aims to build a premium, action-driven digital namespace as a launchpad for cross-industry execution. Though commonly known in tech for releasing code, "deploy" truly signifies moving resources, capital, and stories across physical and digital worlds. Deploying is a universal act of bringing a vision to life, whether it’s a maritime captain deploying a fleet of long-distance cargo ships, a logistics company deploying global air freight, or a director deploying equipment on a set. We are a media production company at the helm of connecting these disparate sectors. Given that the very nature of media is to document, support, and amplify all other industries, a media producer is the perfect fit to manage this namespace. With .deploy, we are not just offering a domain; we are offering a full digital stage for open-source software, physical wholesale supply chains, and cinematic arts to converge under one secure, sovereign identity. 2. Intended Registrants and Users The .deploy registrants will build a multi-disciplinary ecosystem. This will appeal to software developers, container registry admins, and digital sovereignty advocates desiring localized infrastructure. It will serve maritime shipping operators, global wholesale distributors, and logistics innovators who deploy large fleets and daily capital. Above all, it will serve the creative sector. End-users will be global consumers and enterprise clients seeking verified, officially launched projects. Because every industry today requires strong media support and strategic branding, .deploy will attract registrants seeking a namespace built by experts in high-end technical architecture and global storytelling. 3. Related Activities to Achieve This Purpose Our activities will leverage our considerable experience in both complex media production and technical registry operations to make .deploy a globally recognized standard. We will aggressively target several verticals through media-supported domain launches. When an enterprise client registers a .deploy domain, they enter an ecosystem managed by a team that understands audience engagement, post-production scale, and corporate brand strategy. We are executing this with uncompromising rigor, integrating fully vetted Registry Service Providers that have passed ICANN’s Registry System Testing (RST v2.0). We will sponsor and document tech incubators, positioning .deploy as the ultimate symbol of execution. We will provide strategic, media-rich support to lower the barrier to entry for creators and physical industries alike, ensuring they deploy their assets with maximum impact and flawless DNSSEC security. 4. Sustainability Over Time The eternal human need to create and deploy guarantees our sustainability. Thanks to our unique operational advantage, we are not just a stand-alone domain retailer but a dynamic media production and technology consultancy engine, making the gTLD remarkably resilient. The launch phase will cover the first three years of the registry's life and will be financially protected by carefully constructed MLS, WCS, and Best Case modeling. This is supported by solid, diversified income derived from existing freelance directing work and significant post-production service contracts. The result is a solid financial base that insulates the firm from early market movements. As the namespace matures, sustainability will rely on the uptake of premium domains by global shipping lines, enterprise tech companies, and major film studios. We possess the rare ability to direct a narrative, manage massive logistical operations, and navigate the deeply technical ICANN ecosystem. We are uniquely equipped to guide .deploy, ensuring it remains a permanent, vital asset in the digital economy that enables every sector to move from development to action.

Section: Safeguard Identification

This question set collects information related to determining whether certain Safeguard Public Interest Commitments (Safeguard PICs) are required for the applied-for gTLD string. See Section 7.8.2.3 Safeguard PICs. Answers to these questions will inform assessment by ICANN on whether and which Safeguard PICs must be incorporated in the applicable Registry Agreement (RA) if the string proceeds to delegation. The answers themselves will not automatically make such a determination.

AGB Q164. Will people see a domain name as more trustworthy because it is registered in your TLD? Think about how people around the world will understand the TLD string(s) in the application, including literal and informal meanings in different languages and regions.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. 2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

AGB Q165. Is it likely that consumers will face significant risks if domain names in the TLD(s) in the application are abused? Think about how people around the world will understand the TLD string(s) in the application, including literal and informal meanings in different languages and regions.

AGB Q166. Would people generally think that this TLD will be used by entities that require strict licensing or accreditation to do business? Think about how the TLD string(s) in the application will be understood around the world, including both literal and informal meanings in different languages and regions.

AGB Q167. Would most people think that (domains in) the TLD(s) in the application are used for activities that require regular government reporting, inspections, and oversight in various countries? Think about how the TLD string(s) in the application will be understood around the world, including both literal and informal meanings in different languages and regions.

AGB Q168. Could people reasonably believe that (domains in) your TLD will cause or lead to harassment, harm, aggression, complaints, criticism, distress, or embarrassment? Think about how the TLD string(s) in the application will be understood globally, including different languages and cultures.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. I-2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

AGB Q169. Would most people think that the TLD is used for something usually done by governments? Think about how the TLD string(s) in the application will be understood globally, including different languages and cultures.

1. When answering the questions, apply criteria by considering the meaning of the requested TLD string in the following contexts: a. Literally as described in the application b. Literally in any other language in which the string is a recognized word or phrase. c. Informally in any language or regional variant, where alternative meanings exist. I-2. If the proverbial “reasonable person” who understands the relevant context believes that the question should be answered ‘yes’, then the answer is yes.

AGB Q170. Are you proposing to include one or more of the Safeguard Public Interest Commitments (Safeguard PICs) in the Registry Agreement (RA) voluntarily regardless of ICANN’s Safeguard Assessment outcomes?

Select Yes or No. Notes: 1. ICANN will evaluate whether an applied-for gTLD string requires one or more Safeguard Public Interest Commitments (Safeguard PICs) to be included in the Base RA). 2. In addition to the Mandatory Public Interest Commitments (PICs) that must be included in each Base RA, a subset of Base RAs must include Safeguard PICs based on ICANN’s Safeguard Assessment. See Section 7.8.2.3 Safeguard PICs. 3. Applying entities for TLDs that are not found to require Safeguard PICs can elect to add them to the applicable Base RAs voluntarily to, for example, further their business objectives, help address issues or concerns that are raised or could be raised with respect to their applications, or avoid the need for the evaluation and implementation of customized Registry Voluntary Commitment (RVC). See Section 7.8.3 Registry Voluntary Commitments (RVCs).

Section: Registry Voluntary Commitments (RVCs)

This question set collects information related to any Registry Voluntary Commitments (RVCs) that the applying entity is submitting. The decision to submit an RVC is typically voluntary, except for those recognized by ICANN to resolve an objection or to address GAC Consensus Advice. See Section 7.8.3 Registry Voluntary Commitments for more information.

AGB Q172. Are you proposing to include one or more Registry Voluntary Commitments (RVCs) in the Registry Agreement (RA) that are unique to your applied-for string?

1. Select Yes or No. 2. In addition to Safeguard Public Interest Commitments (PICs), an applying entity will be permitted to propose one or more Registry Voluntary Commitments (RVCs) to provide additional safeguards with regard to the registry operator’s operation of an applied-for gTLD string. See Section 7.8.3 Registry Voluntary Commitments (RVCs). 3. RVCs are separate from Community Registration Policies. See Section 7.8.3 Registry Voluntary Commitments (RVCs) and Section 7.8.4 Community Registration Policies for more information. If you are applying for a Community gTLD, please submit the Community Registration Policies by answering Questions 150-155. However, if you propose to include additional Registry Voluntary Commitments in the RA beyond the Community Registration Policies, you may answer "yes" and proceed to answer the following questions. 4. You are encouraged to consider whether there are other means, separate from including commitment(s) in the Base RA, that could be used to further your business objectives or help resolve any anticipated or actual issue(s) raised regarding the applied-for gTLD string or application. See Section 7.8.3 Registry Voluntary Commitments (RVCs). Notes: If you select “yes” to this question, you are required to pay the conditional Registry Commitments Evaluation fee, and commitments that are approved by ICANN will be included in Specification 11 of the applicable Base RA as specific voluntary public interest commitments as contractual obligations.

Section: Brand & Code of Conduct Exemptions

Section: Additional Information and Supporting Materials

This question set collects any additional information that the applying entity would like to provide, including any supporting materials.

AGB Q222. If the applying entity wishes to provide any additional information or supporting materials that the applying entity believes may be of interest to the public or relevant to the application, please include them here.

1. An applying entity may use this response field to submit any additional, optional information or documentation that the applying entity believes enhances understanding of its application or may be of interest to the general public. This could include, but is not limited to, the applying entity’s: a) Individual registry policies; b) Separate agreement with a third-party to fulfill certain commitments; c) Terms of use; d) Additional Community Registration Policies not intended for RA inclusion; e) Other materials that clarify the applying entity’s mission, values, or intended use of the gTLD. Notes: 1. This question is optional and for informational purposes only. 2. The information provided here will not be evaluated as part of the application, or be contractually binding on the applying entity. 3. All submissions to this question will be posted for the public to review and comment.

1. Redefining the Launch Phase Our modern world relies on a single, definitive action to move forward: deployment. At With You Medya, we recognize that "deploying" transcends the boundaries of traditional IT. It is the captain navigating a long-distance cargo ship across global trade routes, the open-source architect securing local container registries for digital sovereignty, and the film director commanding a massive post-production workflow to release a cinematic masterpiece. This document serves as our open manifesto to the global community. The .deploy gTLD is engineered not just as a domain extension, but as a premium digital stage for execution and delivery. 2. The Media and Production Advantage Managing a namespace of this magnitude requires more than technical compliance; it requires the ability to orchestrate complex narratives and large-scale physical and digital operations. By bringing a filmmaker's and media producer's vision to the DNS ecosystem, .deploy benefits from an inherent understanding of audience engagement, high-level logistics, and strategic brand launches. We are uniquely equipped to support our registrants because our core DNA is built on bringing ambitious, multi-million budget projects from script to screen, and from concept to live infrastructure. A domain is a digital premiere; and no one understands how to host a premiere better than a producer. 3. A Commitment to Digital Sovereignty and Execution We envision .deploy as a secure, independent hub for creators, developers, and enterprises alike. Whether it is an open-source community seeking decentralized data architectures free from external dependencies, an air freight logistics firm scaling global operations, or an entertainment group premiering a new documentary series, .deploy stands for uncompromising delivery. Backed by rigorous Registry System Testing (RST v2.0) capabilities and robust DNSSEC configurations, this namespace is designed for those who demand absolute stability when they push their life's work live. We invite visionaries, developers, and global industries to step onto this stage. Execute your vision. .deploy your world